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Brand Identity

National Committee on U.S.-China Relations

 

Overview
The National Committee on U.S.-China Relations is a non-profit educational organization that encourages understanding of China and the United States between citizens of both countries. For several years I have been working with their communications and programmatic teams to help evolve their brand identity by designing annual reports & brochures, social media graphics, websites & mini-sites, and e-outreach.

 

Role
Creative & Art Direction, Design


 

Mini-Site

Created for a recent promotion that the Committee was doing in China, the responsive site was created in English and Mandarin with an emphasis on mobile design, as the majority of the population only view the internet on their phones. Content focused on the intertwined relationship of the U.S. and China and that a shared vision for the future is beneficial to both nations.

 

Annual Reports & Brochures

Conrad Kochek