Rucksack

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Overview
Rucksack — Rücken meaning "back" and Sack meaning "bag" in German —is an online marketplace that rents gear packages and equips people with expert advice so they can confidently camp in the outdoors. Developed for the User Experience course at General Assembly, it identifies an opportunity to provide millennials that live in cities with high quality gear to fit their lifestyle.

Role
Brand Identity and Logo Development, UX Design & UI Design, Rapid Prototyping

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